White Smoke and Fast Cars

Smoke Bombs & Motorbike Helmets – some of the additions to our AW19 Campaign Shoot. Coats & Hoodies at the ready.

For our Autumn / Winter 2019 campaign we wanted to show the brand in all its forms. A streetwear brand based in the  heart of the countryside. With ambassadors from football, cricket, boxing and driving, not to mention music and TV; how do we show our image including these factors? We grab a car, thanks Archie! A singer, Hey Amelia! A parkour expert, that’s you Joe! And a bunch of our hottest models; lookin’ at you Ellis, Aaron, Josh! And head to a location in the middle of nowhere with some major hardware and some very long grass.  All with everyone’s favourite ex footballer Jimmy Bullard at the helm of our socials for the day! Find all the videos and Behind the scenes content from Jimmy on our Instagram @11_degrees and head straight to the highlights for instant laughs.



Shooting our seasonal favourites; layering coats and jackets with our go-to track tops and hoodies, showcasing jeans, joggers and trackpants. Our full tracksuits in black and gold have been a firm favourite in-house and with you guys, and our creative team have a soft spot for the utility hoodie and joggers; in both black, and khaki if you’re interested. 

Shop them here –

Check out the shots from the shoot, along with the campaign video…


And there was still more to come; a swift jaunt to the slate mine for some additional shots on a freezing cold day, all in the name of creating great content for you guys, you’re welcome. Meant we got to shoot even more of the great range of coats we have on offer. Head to Jackets to check out the waterproof hurricane jackets, puffa’s and bombers we have in stock… January’s gonna be cooooold get prepped. 

Keep your eyes peeled for this second drop of content which are on socials now, anyone from around the Lake’s guess where we are?

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